Meet new MetaMetrics consultant Andrea – who builds models by day and writes thrillers at night 

MetaMetrics is delighted to welcome Andrea López Sánchez to the team.  Andrea joins us from Annalect, part of Omnicom Media Group, where she spent six years building deep expertise in Marketing Mix Modelling.  As part of our consulting team, her focus is on ensuring that analysis doesn’t just inform – it drives decisions that genuinely matter.  Away from the models, Andrea is an indie